Guide
Countering a job offer: the email, the call and the replies
Many people accept the first number they are offered, partly because negotiating feels awkward. Yet the offer stage is when you have the most leverage: the employer has chosen you and a small change at the start compounds for years. This tool helps you prepare the written counter and the conversation, so you can ask for more clearly and politely.
What you enter
Your name, the person you are writing to, the company and the role come first. Then the numbers: a currency, the offer per year and what you are asking for. An optional box takes market data and its source, such as “roles with this scope in Pune that I found on public salary surveys range from 22 to 26 lakh”. The next box is the case: your reasons, one per line, each with evidence. A second box lists other terms you would accept, such as a sign-on bonus or a pay review at six months. Pick a tone, warm and collaborative or direct and brief, and switch on the phone script if you want it.
The gap
The tool shows the offer, your ask and the amount and percentage by which the ask exceeds the offer. A rise from ₹20,00,000 to ₹23,00,000 is ₹3,00,000, or 15.0% above the offer. Seeing the gap helps you check that the number is reasonable for your evidence, and gives you something concrete to say.
The email
The email has a subject line about a conversation on compensation, a greeting, a thank-you that expresses your wish to join, and a paragraph asking whether the base pay could be your number, compared with the amount offered, mentioning the market data if you gave it. Your reasons follow as bullets. If you entered other terms, a sentence says that if base pay is fixed you would be glad to discuss them. The close proposes a short call and thanks the reader.
The phone script and pushback table
The script is six steps. Thank them, state your number once and stop talking, give your first reason, ask whether there is flexibility, move to the other terms if there is not, and do not accept or decline on the call: ask for the final offer in writing and a day to consider it. The table suggests replies to four things recruiters often say: “This is our best offer”, “What is your current salary?”, “We need an answer today” and “The budget is fixed”. Each reply is calm, asks a question and keeps the door open.
A worked example
The sample is Neha Joshi countering a ₹20,00,000 offer for Senior Frontend Engineer at Brightwave Technologies, addressed to Ms Priya Nair. She asks for ₹23,00,000, which is 15.0% above the offer, citing public survey ranges of 22 to 26 lakh. Her reasons are the checkout rebuild that raised completed orders by 12%, the cut in page load time from 3.1 to 2.0 seconds, and mentoring four engineers while leading the move to a shared component library. She would also accept a sign-on bonus or a pay review at six months. The pack runs to about 410 words.
Doing it well
Research the range for the role and location from several sources. Ask for a specific number, not a range whose lower end you would accept. Tie your reasons to what the employer values, and keep them true. Stay warm, and negotiate with the person who can decide. Get the final agreement in writing before you resign from your current job.
Limits
The tool arranges your words and checks the percentage. It does not know the employer’s budget or market data, and the figures in the sample are illustrations. Negotiating customs and laws differ across countries, and some places limit questions about salary history. It is general guidance and not career or legal advice.
Related tools
- Cover Letter Builder comes earlier in the process, before an offer exists.
- STAR Interview Answer Builder prepares you for the conversations that produce the offer.
- Salary Calculator helps compare offers once you convert pay into take-home figures.
- Offer Letter Generator shows what the employer’s written terms look like.
Checked against the current version of the Salary Negotiation Email & Script Builder on .

