Replace Color in Image

Online shops want to show a product in every color without a new photo shoot. Designers need a logo in a different brand color. Sometimes a single color in a graphic is just wrong. This tool replaces one color with another throughout an image, and it can keep the original shading, so a recolored fabric still shows its folds and a glossy surface keeps its reflections.

Picking the color to replace

Click directly on the picture to pick the color you want to change; the “Replace” swatch updates to it. Pick from a typical area rather than from the brightest highlight or darkest shadow, so the selection centers on the main tone. Then choose the new color in the “With” swatch.

Tolerance: how similar is similar enough

Tolerance is measured as a perceptual color distance in OKLab, a color space where equal distances look equally different to the eye. On its 0–100 scale, a tolerance around 10 catches one flat color and its anti-aliased edge, which is right for logos and flat graphics. Values of 25 to 35 also include the shadows and highlights of a photographed object. Go higher only for strongly lit objects, and watch that similar colors elsewhere in the image are not affected.

Soft edges

The soft edge setting creates a gradual transition between pixels that are fully replaced and pixels that are left alone. Without it, the border of the recolored area can look cut out. A moderate value such as 8 to 15 blends naturally; photographs with smooth gradients may need more.

Keeping shading and texture

With “Keep shading and texture” on, the tool measures how each pixel differs from the color you picked, a bit darker in a fold, a bit lighter in a highlight, and applies the same difference to the new color. A red sweater becomes a blue sweater with the same folds, stitching and shadows. With it off, matching pixels are filled with exactly the new color, which suits flat graphics, icons and illustrations where a uniform color is wanted.

It selects by color, not by object

Every pixel within the tolerance is changed wherever it appears. If a red car sits next to a red sign, both change. Cropping the image to the object first, or lowering the tolerance, avoids surprises. For complex scenes, recolor the product photo on a neutral background before compositing it.

Preview and full-size result

Changes appear immediately on a reduced preview, with a compare switch to see the original. The download processes the full-resolution image. Save as PNG for graphics and transparency, JPG for photos, WebP for websites.

Typical uses

Showing product color variants, changing a logo to match a new brand palette, fixing a wrong color in a chart image, changing a garment color for a mood board, or making a quick seasonal version of a graphic.

Privacy

The image is processed in your browser and never uploaded.

Related tools

To make one color transparent instead of replacing it, use the Transparent Background Maker. For an overall color cast, try the White Balance Fixer. To find the exact value of a color first, the Image Color Picker shows its HEX and RGB codes.