Copywriting Framework Builder (AIDA, PAS, BAB)

Copywriting formulas are old, simple and useful for one reason: they set an order for the argument. Most weak copy is not badly written; it simply forgets a step, such as the reader’s problem or the next action. This tool lets you pick a framework, fill in the facts about your offer once, and see a first draft in that shape, so you can edit instead of starting from a blank page.

The five frameworks

AIDA runs attention, interest, desire, action: grab the reader, give a reason to keep reading, make them want it and tell them what to do. PAS is problem, agitate, solution: name the pain, make it felt, then offer the fix. BAB is before, after, bridge: describe the current state, the better state and how your product connects them. FAB goes features, advantages, benefits, and moves from what the product is to what it means for the reader. The 4Ps are picture, promise, prove and push: paint the result, promise it, show evidence and ask for the action.

What you enter

Name the product or offer and who it is for. Add an optional headline or hook. Write the problem or frustration, and the result the reader wants. List features, one per line, and the proof you have: numbers, reviews or guarantees. Then write the call to action, such as “Start your free 14-day trial”, and an optional reason to act now. The draft uses these facts in the slots of the chosen framework.

How the draft is built

Each framework produces labelled sections, followed by an “As one piece of copy” version and a word count. In AIDA, the hook becomes the attention line, or the audience and problem if you left it empty. The interest line states the product, adds the problem when a hook already took the attention slot, and names up to three features with “and” before the last. Desire joins the result and the proof, and the action line is your call to action, followed by the reason to act now as its own sentence. PAS puts the problem or hook first and then a short agitation, and the 4Ps start with “Imagine this:” before the result.

Two worked drafts

The first sample is AIDA for PlanPal, an invoicing app for freelancers who invoice late. The hook is “Stop chasing payments.” The features are one-click invoices, automatic payment reminders and a payment link on every invoice, the result is getting paid on time without writing reminders, and the proof is “Users report getting paid an average of 9 days sooner.” The call to action is “Start your free 14-day trial.” followed by “No card needed.” The one-piece version is 63 words. The second sample is PAS for CleanSlate Cleaning, aimed at busy parents, with a weekend-lost problem, a clean home by Friday evening as the result, and “Book your first clean” as the call to action.

Editing the draft

Replace the stock lines with your own voice and cut anything the reader does not need. Make every claim specific and true, and use the proof you can show. Read it aloud. Test two versions with real readers or an ad test, since the framework cannot tell you which words will work.

Limits

The tool fills a pattern with your words. It cannot write persuasive or original copy by itself, check claims or adapt to a brand voice. Advertising rules require that claims be truthful and backed up. Nothing you type is uploaded or saved.

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