Guide
Disclaimers that say what your content is, and what it is not
A disclaimer is a short notice that tells readers what to expect from a site and what not to expect. It states that articles are general information, that some links earn a commission, that a recipe is not medical advice, or that results shown are not typical. Different sites need different notices, so this tool lets you pick them one by one rather than handing you a single block of legal-sounding text.
The ten notices
Switch on only what applies. General information says that the content is for information only, that the owner tries to keep it accurate but gives no warranty about completeness, and that readers use it at their own risk. Affiliate links and commissions discloses that the owner may earn a commission if a reader buys through a link, at no extra cost, and that recommendations are made because the owner believes they may be useful. Health and medical, financial or investment, and legal content each add a notice that the material is not professional advice and that readers should consult a qualified person.
Results and earnings claims warns that examples are not guarantees. Testimonials and reviews says that experiences are individual. External links states that the site does not control or endorse linked pages. Use of third-party material records that quoted or shared material is used under fair use or permission. Sponsored posts and free products discloses when content was paid for or a product was supplied free.
Disclosure should sit beside the claim
Advertising and consumer regulators in many countries expect a disclosure of paid or affiliate relationships to be clear and close to the thing it relates to, not buried in a footer. Use the generated page as the full statement and add a one-line version above affiliate lists and sponsored posts, such as “This post contains affiliate links, which means we may earn a commission at no cost to you.” The exact wording and placement that your regulator expects differ, so check the guidance that applies to you.
A worked example
Press the first sample, a finance blog called Maple Money. Switches for general information, affiliate links, financial content, results and earnings, and external links are on, so the disclaimer has five titled sections in about 260 words: General information, Affiliate disclosure, Financial disclaimer, Results and earnings and External links. The financial section says the content is for education and information, is not financial, investment, tax or accounting advice, and that the owner is not a licensed adviser. The second sample, a health and wellness site, swaps in a medical disclaimer, a testimonials section and a note about sponsored content and free products.
Writing notices that hold up
Be specific about what you are, and are not, doing. “Not medical advice” is stronger when your article also tells readers to see a professional for symptoms. Keep claims and notices consistent: an earnings disclaimer next to a headline promising guaranteed income is a contradiction a regulator will notice. Review the page when your business changes, for example when you start accepting sponsored posts.
Limits
A disclaimer can set expectations and, in some places, limit certain liability, but it cannot excuse false statements, negligence that the law does not allow you to exclude, or breaking disclosure rules. This is a general template and not legal advice, so have a lawyer check it when your content touches health, money or legal decisions.
Related tools
- Privacy Policy Generator explains the data side of advertising and analytics that a disclaimer does not cover.
- Terms and Conditions Generator sets the rules for using your site and limits liability in the terms.
- Cookie Policy Generator lists the advertising cookies behind affiliate and ad networks.
- DMCA Takedown & Counter-Notice Generator helps when someone copies your content.
Checked against the current version of the Disclaimer Generator on .