Business Model Canvas Maker

The Business Model Canvas describes how an organisation creates, delivers and captures value, using nine blocks on a single page. It was introduced by Alexander Osterwalder and Yves Pigneur, and many teams use it to discuss a model without writing a long plan. This maker reproduces the canvas in its standard layout, lets you fill each block with short points and exports the result.

The nine blocks

Customer segments are the groups you create value for. Value propositions are the products and services that solve their problems. Channels are how you reach and serve them. Customer relationships describe the kind of connection you keep. Revenue streams are how you earn money. Key resources are what the model needs to have, key activities what it must do, and key partners the suppliers and allies that help. Cost structure lists the main costs. Together they cover who you serve, what you offer, how you deliver it and what it costs and earns.

The layout

The board follows the original arrangement on a 10-column grid. Key partners occupy the left two columns and two rows. Key activities sit above key resources in the next two columns. Value propositions take the middle two columns and two rows. Customer relationships sit above channels, and customer segments run down the right side. Cost structure and revenue streams share the bottom row, five columns each. The preview, the PNG and the PDF all use this layout, and on a phone the blocks stack in one column.

Filling it in

Start on the right with the customer segments, as the note under the board suggests: customers first, then the value you offer them, then how you deliver it, then the money. Write each point as a short phrase, one per line. For the value block, name the problem solved as well as the feature. Fill revenue streams and cost structure last, once you know what you deliver. Work through the canvas with a group so that different views show up.

A worked example

The sample is FreshBox Meals, a meal-kit subscription, dated 10 November 2026. Customer segments are busy professionals aged 25 to 40 and small families who want to cook at home. The value propositions are pre-portioned fresh ingredients with a 20-minute recipe, and no food waste and no shopping trip. Channels are the website and mobile app, office and gym partnerships and Instagram. Relationships are self-service subscription with skip or pause, and WhatsApp support. Revenue comes from weekly subscription fees and premium recipe boxes. Key activities are recipe design, ingredient sourcing, packing and delivery and app development, key resources a packing kitchen, cold-chain vehicles and a recipe library, and key partners local farms, a delivery partner and a payment gateway. Costs are ingredients and packaging, cold-chain delivery, kitchen staff and rent and marketing.

Using the canvas

Check each pair of blocks for consistency: do your channels reach your segments, do your resources support your activities, do your revenue streams cover your costs? Mark the assumptions you are least sure about and design tests for them. Make a second version to explore an alternative model, and compare.

Limits

The canvas is a conversation tool, not a financial model: it does not show numbers, timing or cash flow. A full block is not proof that a model works, and the layout is a common representation rather than a rule. The board is drawn in your browser, and nothing you type is uploaded.

Related tools

• Lean Canvas Maker adapts the idea for early-stage ideas, with problem and solution in place of partners and resources.
• Value Proposition Canvas Builder zooms in on the middle of this canvas.
• SWOT Analysis Maker assesses the business around the model, inside and outside.
• Startup Idea Validator puts a score and unit economics on the idea.