Privacy Policy Generator

A privacy policy is a plain statement of what personal information a site collects, why, who else sees it and what visitors can do about it. Small site owners often copy one from another site and end up promising things they do not do, or staying silent about things they do. This generator builds the policy from your own answers instead, so every paragraph exists because you ticked a switch for it.

How the form drives the text

Start with the facts about you: the site name and address, the business or owner name, a privacy contact email and an optional postal address. Then tick the data you collect: names and email addresses, payment details handled by a provider, usage and device data, content that users post, and precise location or other sensitive data. Below that sit the tools you use: analytics with its provider, advertising with its provider, affiliate links, a newsletter service, a payment provider, and embedded video or social posts.

Each switch adds a sentence or a bullet in the matching section, and the list of recipients in the sharing section grows with it. Two switches are about your visitors: one for the EU, EEA and UK, and one for California. Finally you choose the minimum age of your visitors and how long you keep personal data.

What the advertising switch adds

If you show ads, the cookies section gains the wording that third-party vendors, including Google, use cookies to serve ads based on earlier visits to your site or others. It also explains that visitors can opt out of personalised advertising through Google Ads Settings, and points to aboutads.info and optout.networkadvertising.org for opting out of other vendors. Google’s publisher rules ask sites that carry its ads to disclose this kind of cookie use, and the rules change over time, so read the current policy of your ad provider before you publish.

What the visitor-location switches add

Turning on the EU, EEA and UK switch adds a section on the legal bases for using personal information, and a rights section covering access, correction, deletion, restriction, objection, portability and the right to complain to a supervisory authority. Turning on the California switch adds a section on the categories of information collected and the rights of residents, and a sentence on whether you sell or share personal data for cross-context advertising, controlled by its own switch. Leave a switch off when you have no such visitors, so the policy does not make statements that do not apply.

A worked example

Press the first sample, a blog called Maple Notes with ads and analytics. The tool produces a policy dated 10 November 2026 with 14 numbered sections, from “Who we are” to “Contact”, running to roughly 840 words. Section 2 lists contact details and usage and device data. Section 3 names five uses, including showing advertising. Section 4 carries the Google vendor paragraph. The second sample, an online shop, adds payment handling and a payment provider to the sharing section instead. Copy the text, or download it as PDF, Word or Markdown.

Mistakes to avoid

Do not tick a switch you do not mean, and do not leave one off to keep the policy short: an unlisted analytics script is still a script. Check the retention choice against reality, because “as long as needed” is only honest if you delete data when it stops being needed. If children use your site, make sure the minimum age matches your sign-up rules.

Limits

This is a general template, not legal advice. Privacy law depends on where your visitors live and on what your site does, and it covers topics the form cannot, such as data protection officers, detailed international-transfer mechanisms and sector rules for health or finance data. Have a qualified person review the policy if you handle sensitive data or operate at scale.

Related tools

• Cookie Policy Generator writes the detailed cookie page that the privacy policy links to.
• Terms and Conditions Generator covers the rules for using the site, which the privacy policy does not.
• Disclaimer Generator adds affiliate and no-advice notices for blogs.
• Refund Policy Generator completes the set of pages an online shop needs.